Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Pearson Prentice Hall,
c2008.
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| Edition: | 12th internationl ed. |
| Subjects: | |
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| Physical Description: | xxxii, 599 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0137128274 : |