Marketing : a managerial approach /
Sparad:
| Huvudskapare: | |
|---|---|
| Övriga skapare: | |
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
Homewood, Ill. :
Irwin,
1987.
|
| Upplaga: | 9th ed. |
| Ämnen: | |
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| 008 | 071113s1987 ilua b 00110 eng | ||
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| 040 | |d OCoLC |c DUL | ||
| 050 | 0 | 0 | |a HF5415 |b .C8 1981 |
| 100 | 1 | 0 | |a William H. Cunningham. |9 7117 |
| 245 | 1 | 0 | |a Marketing : |b a managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | |a 9th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c 1987. | |
| 300 | |a xviii, 749 p. : |b col. ill. ; |c 25 cm. + |e 1 computer disk (5 1/4 in.) | ||
| 500 | |a Includes indexes. | ||
| 504 | |a Bibliography: p. 696-714. | ||
| 650 | 0 | |a Marketing |x Management. |9 739 | |
| 700 | 1 | 0 | |a Perreault, William D. |9 7102 |
| 908 | |a 071113 | ||
| 942 | |c G |2 lcc | ||