Creative strategy in advertising /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont :
Wadsworth,
c1985.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 050 | 0 | 0 | |a HF5825 |b .J461 |
| 100 | 1 | |a Jewler, A. Jerome. | |
| 245 | 1 | 0 | |a Creative strategy in advertising / |c A. Jerome Jewler. |
| 250 | |a 2nd ed. | ||
| 260 | |a Belmont : |b Wadsworth, |c c1985. | ||
| 300 | |a xvi, 304p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 0 | |a Advertising layout and typography. | |
| 908 | |a 070813 | ||
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