Principles of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-Hall,
c1991.
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| Edition: | 5th ed. |
| Series: | Marketing
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| Subjects: | |
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| Physical Description: | xv, 711p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0876927045 |