Advertising: mass communication in marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c1959.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 008 | 701016s1970 mauabh b 00110 eng | ||
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| 050 | 0 | 0 | |a HF5821 |b .K5 |
| 100 | 1 | 0 | |a Kirkpatrick, C. A. |9 7281 |
| 245 | 0 | 0 | |a Advertising: |b mass communication in marketing / |c C. A. Kirkpatrick. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a Boston : |b Houghton Mifflin, |c c1959. | |
| 300 | |a 514 p. : |b illus. (part col.), facsims. (part col.), | ||
| 500 | |a Previous editions by C. A. Kirkpatrick. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Advertising. |9 7282 | |
| 700 | 1 | 0 | |a Kirkpatrick, Charles Atkinson, |e joint author. |9 7283 |
| 908 | |a 061009 | ||
| 942 | |c G |2 lcc | ||