Strategic advertising campaigns /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL :
Crain Books,
c1984.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 082 | 0 | |a 659.1/13 |2 19 | |
| 100 | 1 | 0 | |a Schultz, Don E. |
| 245 | 1 | 0 | |a Strategic advertising campaigns / |c Don E. Schultz, Dennis Martin, William P. Brown. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a Chicago, IL : |b Crain Books, |c c1984. | |
| 300 | |a xii, 532 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising campaigns. | |
| 700 | 1 | 0 | |a Brown, William P. |
| 700 | 1 | 0 | |a Martin, Dennis G. |
| 908 | |a 061009 | ||
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