Cases in advertising and communications management /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1972]
|
| Subjects: | |
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| 008 | 720224s1972 njua 00110 eng | ||
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| 082 | 0 | 0 | |a 659.1 |
| 100 | 1 | 0 | |a Greyser, Stephen A. |
| 245 | 1 | 0 | |a Cases in advertising and communications management / |c [by] Stephen A. Greyser. |
| 260 | 0 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c [1972] | |
| 300 | |a xvi, 665 p. : |b illus. ; |c 24 cm. | ||
| 350 | |a $12.95 | ||
| 650 | 0 | |a Advertising |z United States |x Communication systems |x Case studies. | |
| 650 | 0 | |a Advertising |z United States |x Management |x Case studies. | |
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