Marketing research /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c[1974]
|
| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | viii, 470 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 453-462. |