Consumer choice behavior: a cognitive theory.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
c1972.
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| Subjects: | |
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Add Tag | Physical Description: | xi, 548 p. : illus. ; 24 cm. |
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| Bibliography: | Bibliography: p. 493-538. |
The active consumer novelty and surprise in consumer choice / 
Consumer theory,