Marketing management : strategy and cases /

Marketing management : strategy and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : John Wiley, c1990.
Edition:5th ed.
Subjects:
Marketing > Management.
Case studies.
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Description
Physical Description:xiii, 958 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:0471601659

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