Marketing management : strategy and cases /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
c1990.
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xiii, 958 p. : ill. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471601659 |