Marketing communications : a European perspective /

Marketing communications : a European perspective /

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Bibliographic Details
Main Author: Pelsmacker, Patrick De
Other Authors: Bergh, Joeri Van den, Geuens, Maggie
Format: Book
Language:English
Published: Harlow, England : Prentice Hall, c2004.
Edition:2nd ed.
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Description
Physical Description:xv, 578 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:0237685007

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