Marketing communications : an integrated approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Kogan Page,
c2005.
|
| Edition: | 4th ed. |
| Subjects: | |
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| 050 | 0 | 0 | |a HF5415.123 |b .S65 |
| 100 | 1 | |a Smith, P. R. | |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach / |c by P. R. Smith. |
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi : |b Kogan Page, |c c2005. | ||
| 300 | |a vi, 696 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Taylor, Jonathan. | |
| 908 | |a 060821 | ||
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| 989 | |a 1488783258 | ||
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