Marketing communications : an integrated approach /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi :
Kogan Page,
c2005.
|
| Edició: | 4th ed. |
| Matèries: | |
| Etiquetes: |
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MARC
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| 020 | |a 8175542888 | ||
| 040 | |a Daystar |d Esokpor | ||
| 050 | 0 | 0 | |a HF5415.123 |b .S65 |
| 100 | 1 | |a Smith, P. R. | |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach / |c by P. R. Smith. |
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi : |b Kogan Page, |c c2005. | ||
| 300 | |a vi, 696 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Taylor, Jonathan. | |
| 908 | |a 060821 | ||
| 942 | |c BK | ||
| 989 | |a 1488783258 | ||
| 999 | |c 40845 |d 40845 | ||