Marketing communications : engagements, strategies and practice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Prentice Hall,
2006.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxxvii, 911 p. : ill. |
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| Bibliography: | Includes bibliographic references. |
| ISBN: | 0273687727 |