Marketing management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice-hall,
c2003.
|
| Edition: | 11th ed. |
| Subjects: | |
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| Physical Description: | xxix, 706 p. |
|---|---|
| Bibliography: | Includes bibliographic references and index. |
| ISBN: | 0130497150 |