Global marketing management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
|
| Edition: | 7th ed. |
| Subjects: | |
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| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Global marketing management / |c Warren J. Keegan. |
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2002. | ||
| 300 | |a xxv, 643 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Export marketing |x Management |v Case studies. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 700 | 1 | |a Green, Mark C. | |
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