Broadcast/cable copywriting /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Allyn and Bacon,
c1994.
|
| Edition: | 5th ed. |
| Subjects: | |
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| Item Description: | "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso. |
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| Physical Description: | xx, 540 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0205150829 |