Persuasion in society /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
|
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Tabla de Contenidos:
- Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
- Cognitive shorthands. Reasoning and evidence
- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.