Persuasion in society /
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
Thousand Oaks, Calif. :
Sage Publications,
c2001.
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| נושאים: | |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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תוכן הענינים:
- Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
- Cognitive shorthands. Reasoning and evidence
- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.