Business marketing management : a strategic view of industrial and organizational markets /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, TX :
Harcourt College Publishers,
c1992.
|
| Edition: | 7th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
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| 100 | 1 | |a Hutt, Michael D. | |
| 245 | 1 | 0 | |a Business marketing management : |b a strategic view of industrial and organizational markets / |c Michael D. Hutt, Thomas W. Speh. |
| 250 | |a 7th ed. | ||
| 260 | |a Fort Worth, TX : |b Harcourt College Publishers, |c c1992. | ||
| 300 | |a 749p. : |b ill. ; |c 26 cm. | ||
| 440 | 4 | |a The Dryden Press series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Industrial marketing |x Management |v Case studies. | |
| 700 | 1 | |a Speh, Thomas W. | |
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