Global marketing : concepts, strategies, practice ; text and readings /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Oh. :
South-Western College,
c1994.
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| Subjects: | |
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| Physical Description: | 1 v. (various pagings) : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0538831766 |