Marketing : concepts and strategies /
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Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston :
Houghton Mifflin,
c1995.
|
Edition: | 9th ed. |
Subjects: | |
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MARC
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008 | 941230s1995 iluab b 001 0 eng | ||
010 | |a 94076541 | ||
020 | |a 0395707463 (student book) | ||
020 | |a 0395716837 (examination copy) | ||
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050 | 0 | 0 | |a HF5415 |b .P658 1995 |a HF5415 |b .P75 |a HF5415 |b .P75 |
082 | 0 | 0 | |a 658.8 |2 20 |
100 | 1 | |a Pride, William M. | |
245 | 1 | 0 | |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell. |
250 | |a 9th ed. | ||
260 | |a Boston : |b Houghton Mifflin, |c c1995. | ||
300 | |a xxx, 753 p. : |b col. ill., col. maps ; |c 26 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing. | |
700 | 1 | 0 | |a Ferrell, O. C. |
908 | |a 060627 | ||
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