Marketing : contemporary concepts and practices /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston :
Allyn and Bacon,
1985.
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Edition: | 2nd ed. |
Subjects: | |
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Item Description: | Includes index. |
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Physical Description: | xix, 714, [34] p. : ill. (some col.) ; 26 cm. |
Bibliography: | Bibliography: p. [731]-[737] |
ISBN: | 0205082645 (lib. bdg.) |