Marketing : contemporary concepts and practices /

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Bibliographic Details
Main Author: Schoell, William F.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, 1985.
Edition:2nd ed.
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Description
Item Description:Includes index.
Physical Description:xix, 714, [34] p. : ill. (some col.) ; 26 cm.
Bibliography:Bibliography: p. [731]-[737]
ISBN:0205082645 (lib. bdg.)