Fundamentals of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1987.
|
| Edition: | 8th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| 005 | 20171002023913.0 | ||
| 008 | 860702s1987 nyua b 00110 eng | ||
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| 050 | 0 | 0 | |a HF5415 |b .S745 1987 |a HF5415 |b .S745 |
| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a Stanton, William J. |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Charles Futrell. |
| 250 | |a 8th ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1987. | |
| 300 | |a xx, 666 p. : |b ill. (some col.) ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Futrell, Charles. |
| 908 | |a 060627 | ||
| 942 | |c G | ||
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