Promotional strategy /
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Main Author: | Engel, James F. |
---|---|
Other Authors: | Wales, Hugh G. (joint author.), Warshaw, Martin R. (joint author.) |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
R. D. Irwin,
1971.
|
Edition: | Rev. ed. |
Subjects: | |
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