Fundamentals of marketing /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York :
McGraw-Hill,
c1984.
|
| Edizione: | 7th ed. |
| Serie: | McGraw-Hill series in marketing
|
| Soggetti: | |
| Tags: |
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| 100 | 1 | 0 | |a Stanton, William J. |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton. |
| 250 | |a 7th ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1984. | |
| 300 | |a xxii, 697 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Case studies. | |
| 650 | 0 | |a Marketing. | |
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