Essentials of marketing /
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Homewood, Ill. :
Irwin,
c1988.
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| Édition: | 4th ed. |
| Collection: | The Irwin series in marketing
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| Sujets: | |
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| Description: | Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. Includes index. System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. |
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| Description matérielle: | xvi, 512 p. : ill. (some col.) ; 25 cm. + 1 computer disk (5 1/4 in.). |
| Bibliographie: | Bibliography: p. 475-491. |
| ISBN: | 0256060096 0256065632 (computer disk) |