Basic marketing : a managerial approach /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Perreault, William D.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, c1987.
Edition:	9th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing > Management.
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