Marketing for profit : a study in the formulation of commercial policy within the business organisation.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Longman,
1971.
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| Edition: | 2nd ed. |
| Series: | Management studies series
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| Subjects: | |
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Marketing non-profit organisations 
Market segmentation : how to do it, how to profit from it /