Strategic market planning : problems and analytical approaches /

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Bibliographic Details
Main Author:	Abell, Derek F., 1938-
Other Authors:	Hammond, John S., 1937- (joint author.)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Subjects:	Marketing > Management > Case studies. Marketing > Management.
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Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number:	PR2926.B7
Barcode BK036098	Available Place a Hold