Consumer behavior /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
c1978.
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| Edition: | 3d ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xix, 665 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030896738 |