Item Description: | "A Wiley-Interscience publication.". Based on a symposium held in the spring of 1981 in Richmond, Va. and sponsored by the Colgate Darden Graduate School of Business Administration at the University of Virginia in cooperation with the Annenberg Schools of Communications at the University of Pennsylvania and Southern California. Includes index. |
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Physical Description: | xviii, 240 p. : ill. ; 24 cm. |
Bibliography: | Bibliography: p. 223-225. |
ISBN: | 0471099104 |