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Marketing communications : an integrated approach /

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Detalhes bibliográficos
Autor principal:	Smith, P. R. (Paul Russell), 1957-
Outros Autores:	Taylor, Jonathan., 1956-
Formato:	Livro
Idioma:	inglês
Publicado em:	London : Kogan Page, c2004.
Edição:	4th ed.
Assuntos:	Communication in marketing.
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