Marketing communications : an integrated approach /
Guardat en:
Autor principal: | Smith, P. R. (Paul Russell), 1957- |
---|---|
Altres autors: | Taylor, Jonathan., 1956- |
Format: | Llibre |
Idioma: | anglès |
Publicat: |
London :
Kogan Page,
c2004.
|
Edició: | 4th ed. |
Matèries: | |
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