Promotional strategy : managing the marketing communications process /
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|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Chicago :
IRWIN,
c1994.
|
| Edición: | 8th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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