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Promotional strategy : managing the marketing communications process /

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Détails bibliographiques
Auteur principal:	Engel, James F.
Autres auteurs:	Warshaw, Martin R.
Format:	Livre
Langue:	anglais
Publié:	Chicago : IRWIN, c1994.
Édition:	8th ed.
Collection:	The Irwin series in marketing
Sujets:	Adversiting. Marketing. Marketing > Management.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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