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Promotional strategy : managing the marketing communications process /

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Detalles Bibliográficos
Autor principal:	Engel, James F.
Otros Autores:	Warshaw, Martin R.
Formato:	Libro
Lenguaje:	inglés
Publicado:	Chicago : IRWIN, c1994.
Edición:	8th ed.
Colección:	The Irwin series in marketing
Materias:	Adversiting. Marketing. Marketing > Management.
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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