Promotional strategy : managing the marketing communications process /
Sparad:
Huvudskapare: | Engel, James F. |
---|---|
Övriga skapare: | Warshaw, Martin R. |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
Chicago :
IRWIN,
c1994.
|
Upplaga: | 8th ed. |
Serie: | The Irwin series in marketing
|
Ämnen: | |
Taggar: |
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Liknande verk
-
Promotional strategy : managing the marketing communications process /
av: Engel, James F.
Publicerad: (1979) -
Promotional strategy /
av: Engel, James F.
Publicerad: (1971) -
Marketing strategy and management /
av: Barker, Michael
Publicerad: (1992) -
Marketing management and strategy /
av: Doyle, Peter, 1943 June 23-2003
Publicerad: (2006) -
Marketing strategy : the difference between marketing and markets /
av: Fifield, Paul
Publicerad: (2007)