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Promotional strategy : managing the marketing communications process /

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书目详细资料
主要作者:	Engel, James F.
其他作者:	Warshaw, Martin R.
格式:	图书
语言:	英语
出版:	Chicago : IRWIN, c1994.
版:	8th ed.
丛编:	The Irwin series in marketing
主题:	Adversiting. Marketing. Marketing > Management.
标签:	添加标签没有标签, 成为第一个标记此记录!

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