Principles of marketing : a global perspective /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Cincinnati :
South-Western,
c1993.
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100 | 1 | |a Semenik, Richard J. | |
245 | 1 | 0 | |a Principles of marketing : |b a global perspective / |c Richard J. Semenik. |
260 | |a Cincinnati : |b South-Western, |c c1993. | ||
300 | |a xxii,627 p. : |b ill. | ||
650 | 0 | |a Marketing |x Management. | |
700 | 1 | |a Bamossy, Gary. | |
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