Marketing : an introduction /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Prentice Hall,
1997.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxix,585 p. |
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| ISBN: | 0132527103 |