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Marketing management : strategies and programs /

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Detalhes bibliográficos
Autor principal:	Guiltinan, Joseph P.
Outros Autores:	Paul, Gordon W.
Formato:	Livro
Idioma:	inglês
Publicado em:	New York : McGraw - Hill, c1988.
Edição:	3rd ed.
Colecção:	McGraw - Hill series in marketing
Assuntos:	Marketing > Management.
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