Cover Image

QR Code

Marketing management : strategies and programs /

Show other versions (2)

Saved in:

Bibliographic Details
Main Author:	Guiltinan, Joseph P.
Other Authors:	Paul, Gordon W.
Format:	Book
Language:	English
Published:	New York : McGraw - Hill, c1988.
Edition:	3rd ed.
Series:	McGraw - Hill series in marketing
Subjects:	Marketing > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1991)

Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1982)

Marketing strategy and management /
by: Barker, Michael
Published: (1992)

Marketing management and strategy /
by: Doyle, Peter, 1943 June 23-2003
Published: (2006)

Marketing management : the strategy, tactics & art of competition /
by: Wasson, Chester R.
Published: (1983)

Marketing management /
by: Kotler, Philip
Published: (2009)

Marketing management : knowledge and skills /
by: Peter, J. Paul
Published: (1989)

Marketing management : strategy and cases /
by: Dalrymple, Douglas J.
Published: (1990)

Marketing management
by: Karunakaran, K.
Published: (2008)

Marketing Management /
by: Cravens, David W.
Published: (1987)

Marketing management /
by: Lancaster, Geoff
Published: (2001)

Marketing management
by: Ramachandra, K.
Published: (2010)

Marketing management
by: Sherlekar, S. A.
Published: (2010)

Marketing strategy : the difference between marketing and markets /
by: Fifield, Paul
Published: (2007)

Marketing management /
by: Marshall, Greg W.
Published: (2010)

Effective marketing management. /
by: Christopher, Martin
Published: (1980)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1991)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1972)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1991)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1991)

Channel management and retail marketing
by: Dhotre, Meenal
Published: (2010)

The marketing strategy desktop guide
by: Paley, Norton
Published: (2000)

Strategic marketing management : global perspectives /
by: Aaker, David A.
Published: (2010)

Marketing management /
by: Kotler, Philip
Published: (2000)

Marketing management /
by: Kotler, Philip
Published: (2003)

Marketing management /
by: Kotler, Philip
Published: (2000)

Marketing /
by: Lamb, Charles W.
Published: (1996)

Marketing /
by: Lamb, Charles W.
Published: (1996)

A preface to marketing management /
by: Peter, J. Paul
Published: (2013)

A preface to marketing management /
by: Peter, J. Paul
Published: (2006)

A preface to marketing management /
by: Peter, J. Paul
Published: (2008)

Contemporary issues in marketing management
Published: (2011)

International marketing management /
by: Jain, Subhash C.
Published: (1987)

Internal marketing directions for management /
Published: (2000)

Marketing strategy & competitive positioning /
by: Hooley, Graham J.
Published: (2012)

Marketing strategy and competitive positioning /
by: Hooley, Graham J.
Published: (2008)

Basic marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2009)

Service marketing : people, technology, strategy /
by: Lovelock, Christopher
Published: (2011)

Instructor's Manual to accompany marketing Management. /
by: Cravens, David W.
Published: (1987)

Principles of marketing /
by: Lamb, Charles W.
Published: (1992)