Marketing in the service sector /
Sparad:
Huvudskapare: | Rathmell, John M. |
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Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
Massachusetts :
Winthrop,
1974.
|
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Liknande verk
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av: Bingham, Frank G.
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The service edge : 101 companies that profit customer care /
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av: Zemke, Ron
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Services research in a cross-cultural/cross-national context
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Marketing information products and services a primer for librarians and information professionals /
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Global trade in services fear, facts, and offshoring /
av: Jensen, J. Bradford
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av: Jensen, J. Bradford
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Enhancing the performance of the services sector
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Liknande verk
-
Relationship marketing in services
Publicerad: (2002) -
Services marketing : people, technology, strategy /
av: Lovelock, Christopher
Publicerad: (2011) -
Services marketing : managing the service value chain /
av: Bruhn, Manfred
Publicerad: (2006) -
Services marketing : integrating customer focus across the firm /
av: Zeithaml, Valarie A.
Publicerad: (2009) -
Service marketing : people, technology, strategy /
av: Lovelock, Christopher
Publicerad: (2011)