Marketing /
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          | Main Author: | Bovee, Courtland L. | 
|---|---|
| Other Authors: | Thill, John V. | 
| Format: | Book | 
| Language: | English | 
| Published: | 
        New York :
          McGraw Hill,
    
        1992.
     | 
| Series: | McGrow Hill series in marketing
             | 
| Subjects: | |
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