Lamb, C. W., & McDaniel, C. D. (1996). Marketing (3rd.ed.). South-Western.
Tohutoru Kātū Chicago (17th ed.)Lamb, Charles W., me Carl D. McDaniel. Marketing. 3rd.ed. Cincinnati: South-Western, 1996.
Tohutoro MLA (9th ed.)Lamb, Charles W., me Carl D. McDaniel. Marketing. 3rd.ed. South-Western, 1996.
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