Citazione Stile APA (7a Edizione)

Lamb, C. W., & McDaniel, C. D. (1996). Marketing (3rd.ed.). South-Western.

Citazione stile Chigago Style (17a edizione)

Lamb, Charles W., e Carl D. McDaniel. Marketing. 3rd.ed. Cincinnati: South-Western, 1996.

Citatione MLA (9a ed.)

Lamb, Charles W., e Carl D. McDaniel. Marketing. 3rd.ed. South-Western, 1996.