Cita APA (7a ed.)

Lamb, C. W., & McDaniel, C. D. (1996). Marketing (3rd.ed.). South-Western.

Cita Chicago Style (17a ed.)

Lamb, Charles W., y Carl D. McDaniel. Marketing. 3rd.ed. Cincinnati: South-Western, 1996.

Cita MLA (9a ed.)

Lamb, Charles W., y Carl D. McDaniel. Marketing. 3rd.ed. South-Western, 1996.