APA (7th ed.) Citation

Lamb, C. W., & McDaniel, C. D. (1996). Marketing (3rd.ed.). South-Western.

Chicago Style (17th ed.) Citation

Lamb, Charles W., and Carl D. McDaniel. Marketing. 3rd.ed. Cincinnati: South-Western, 1996.

MLA (9th ed.) Citation

Lamb, Charles W., and Carl D. McDaniel. Marketing. 3rd.ed. South-Western, 1996.