Lamb, C. W., & McDaniel, C. D. (1996). Marketing (3rd.ed.). South-Western.
Chicago Style (17th ed.) CitationLamb, Charles W., and Carl D. McDaniel. Marketing. 3rd.ed. Cincinnati: South-Western, 1996.
MLA citiranjeLamb, Charles W., and Carl D. McDaniel. Marketing. 3rd.ed. South-Western, 1996.
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