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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Bibliografiska uppgifter
Huvudskapare:	Belch, George E.
Övriga skapare:	Belch, Michael A.
Materialtyp:	Bok
Språk:	engelska
Publicerad:	Boston : McGraw-Hill, c1995.
Upplaga:	3rd ed.
Ämnen:	Advertising. Sales promotion.
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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