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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Detalhes bibliográficos
Autor principal:	Belch, George E.
Outros Autores:	Belch, Michael A.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : McGraw-Hill, c1995.
Edição:	3rd ed.
Assuntos:	Advertising. Sales promotion.
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