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Introduction to advertising and promotion : an integrated marketing communications perspective /

I tiakina i:

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Belch, George E.
Ētahi atu kaituhi:	Belch, Michael A.
Hōputu:	Pukapuka
Reo:	Ingarihi
I whakaputaina:	Boston : McGraw-Hill, c1995.
Putanga:	3rd ed.
Ngā marau:	Advertising. Sales promotion.
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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